Sometimes the simplest ideas can have a profound effect
Nearly 20 years ago there wasn’t a lot of discussion about organic farming. Even the idea that we ought to think about where our food came from seemed a bit eccentric and old-fashioned.
Since then there’s been a sea change in attitudes. From organic and fair trade to school meals and sustainable farming, everyone has an opinion about food. Every part of the process, meanwhile, from growing, producing, transporting, promoting, and selling food is under scrutiny like never before
How did it Happen?